Region Västra Götaland is in the midst of developing a lab. Today, service design competence is tied to the Innovation Platform in collaboration with the Group Staff Unit of Healthcare. . In 2017, the project ON-skin began with a focus on service design and, as a result, the design perspective is now part of projects about COPD and heart failure. The largest effort in service design is taking place within the area of women’s health, where three service designers are working to improve the care experience before, during and after pregnancy and childbirth.